How to build credibility and a solid reputation and to put you above your competitors

 April 8-9, 2009, Sheraton Hotel, Subang Jaya

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It’s the trusted relationship that counts! Branding is more important than marketing and sales. Don’t waste time and money on marketing and sales by not maximizing your brand. It’s about time to focus on branding. In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales. Having a strong authentic personal and corporate brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal and business success.Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Tiger Woods, Michael Jordan, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, crystal clear, and memorable Personal Brand, which forms the key to enduring personal success. It’s based on his new book “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand’ (Pearson, Malaysia, 2008).

 This master class is brought to you by internationally recognized personal branding expert and author of the bestselling personal branding book, Dr. Hubert Rampersad.

 Join us now for our FIRST event in Malaysia!

Two Day Program 

 Authentic Personal Branding Model
 How to Define and Formulate your Dream
 How to realize your dreams and brand desires in a sustainable, enduring, and harmonious way.
 How to Define and Formulate your Personal Brand
 How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this
 How to Cultivate your Personal Brand and become successful in life
 How to implement your personal brand effectively
 Alignment with yourself; Developing Personal Integrity
 How to build your Corporate Brand
 Alignment with your Corporate Brand
 How to create employee engagement and a happy workforce within your organization
 How to use the Personal Brand Software
 Happy Hour/Networking

 Why attend this Seminar?
Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This seminar is an experience that will enhance the core of personal leadership. 

 Who should attend?
This unique program is geared toward executives, professionals and anyone who wishes to differentiate him/herself, set him/herself apart from others, position him/herself strongly in relation to competitors, and build credibility and a solid reputation.

What you will learn
You will learn how to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, exciting, inspiring, compelling, enduring, crystal clear, ambitious, persuasive and memorable Personal Brand. How to create positive perceptions and emotions in the mind of your prospects (that you are different, special, and unique) based on your Personal Brand. How to build a strong reputation that is aligned with your vision and passion, develop an effective image of yourself that you want to project in everything you do, and create positive perceptions and emotions in the mind of others. Remember what Oprah Winfrey said: ‘Create the highest, grandest vision possible for your life because you become what you believe. ….Hold the highest vision possible for your life and it can come true …. Go for your highest and greatest vision for your life and align your purpose with the flow of your life. …Follow your passion…Sooner or later, your passion is going to win out and nobody can stop you”-

Based on the new bestselling Personal Branding book by Dr. Hubert Rampersad

From the book’s foreword by Marshall Goldsmith:
“In Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life. Don’t just read this book for its ‘interesting’ content. Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life! If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” — Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years. 

From the Afterword by Dave Ulrich:
“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” — Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.

About the Trainer

 Dr. Hubert K. Rampersad, B.S., M.Sc., Ph.D. is a leading expert on Personal Branding, bestselling author, keynote speaker, and President at the Personal Branding University and TPS International Inc. in Florida, USA. He is prominent author of the bestselling books “Total Performance Scorecard”, “Personal Balanced Scorecard”, “TPS-Lean Six Sigma”, “Authentic Personal Branding”, and “Personal Branding”, published in many languages. He is also a member of Marshall Goldsmith’s prestigious Thought Leader Advisory Board and selected by The Marshall Goldsmith School of Management as one of the 35 distinguished thought leaders in the US in the field of leadership development. Dr. Rampersad has conducted workshops and seminars for leading companies, such as Nokia, Philips Electronics, Lucent Technologies, and Shell Oil Company.

Please register early to ensure your seat at this seminar.
This 2-day Executive Seminar is filling quickly and registration will be limited to space available. When three or more people from the same company register at the same time, every member of the team receives a 10% discount

 Fee: US$ 495
 Includes attendance to the session, seminar documentation, certificate of attendance, signed copy of the personal branding book, refreshment breaks, lunch and happy hour drinks
 The fee does not include cost for travel, hotel accommodation 

N.B. Seats are guaranteed by FULL payment within 10 business days after registration and in any case 2 weeks
before the start of the event

Personal Branding University
P.O. Box 601564
North Miami Beach
Florida 33160, USA
Phone: +1-786-537-7580
Fax: +1-714-464-4498
h.rampersad@tps-international.com

www.pbmalaysia.wordpress

www.rampersad.wordpress.com

www.Total-Performance-Scorecard.com

www.linkedin.com/in/hubertrampersad

Twitter: http://twitter.com/PBUniversity

Skype name: h.rampersad 

How to build credibility and a solid reputation based on a powerful leadership brand

 April 6, 2009, Istana Hotel, Jalan Sultan Ismail, Kuala Lumpur

By Dr. Hubert Rampersad

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It’s the trusted relationship that counts! Branding is more important than marketing and sales. Don’t waste time and money on marketing and sales by not maximizing your brand. It’s about time to focus on branding. In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales. Having a strong authentic personal and corporate brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal and business success. 

Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Tiger Woods, Michael Jordan, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, crystal clear, and memorable Personal Brand, which forms the key to enduring personal success. It’s based on his new book “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand’ (Pearson, Malaysia, 2008).

The complete framework for defining and implementing a sustainable, powerful and authentic personal leadership brand identity

 Why attend this Seminar?
Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This seminar is an experience that will enhance the core of personal leadership. 

 Who should attend?
This unique program is geared toward executives, professionals and anyone who wishes to differentiate him/herself, set him/herself apart from others, position him/herself strongly in relation to competitors, and build credibility and a solid reputation.

  What you will learn
You will learn how to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, exciting, inspiring, compelling, enduring, crystal clear, ambitious, persuasive and memorable Personal Brand. How to create positive perceptions and emotions in the mind of your prospects (that you are different, special, and unique) based on your Personal Brand. How to build a strong reputation that is aligned with your vision and passion, develop an effective image of yourself that you want to project in everything you do, and create positive perceptions and emotions in the mind of others. Remember what Oprah Winfrey said: ‘Create the highest, grandest vision possible for your life because you become what you believe. ….Hold the highest vision possible for your life and it can come true …. Go for your highest and greatest vision for your life and align your purpose with the flow of your life. …Follow your passion…Sooner or later, your passion is going to win out and nobody can stop you”-

 Please register early to ensure your seat at this seminar.
This 1-day Executive Seminar is filling quickly and registration will be limited to space available. When three or more people from the same company register at the same time, every member of the team receives a 10% discount

 Fee: US$ 395
 Includes attendance to the session, seminar documentation, certificate of attendance, signed copy of the personal branding book, refreshment breaks, lunch and happy hour drinks
 The fee does not include cost for travel, hotel accommodation 

N.B. Seats are guaranteed by FULL payment within 10 business days after registration and in any case 2 weeks
before the start of the event

Personal Branding University
P.O. Box 601564
North Miami Beach
Florida 33160, USA
Phone: +1-786-537-7580
Fax: +1-714-464-4498
h.rampersad@tps-international.com

www.pbmalaysia.wordpress

www.rampersad.wordpress.com

www.Total-Performance-Scorecard.com

www.linkedin.com/in/hubertrampersad

Twitter: http://twitter.com/PBUniversity

Skype name: h.rampersad 

May 4-6, 2009, Istana Hotel, Jalan Sultan Ismail, Kuala Lumpur

This master class is brought to you by internationally recognized personal branding expert and author of the bestselling personal branding book, Dr. Hubert Rampersad.

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It’s the trusted relationship that counts! Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Tiger Woods, Michael Jordan, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously.

You will become a Certified Personal Brand Coach (CPBC) by attending a Certification Program at the Personal Branding University in the USA, locally delivered by Personal Branding Company Malaysia. This certification program starts with this 3 day workshop in Malaysia and online coaching by the Personal Branding University in the USA after the workshop. The CPBC Certification Program will make you far more effective as a Personal Brand coach and facilitator in this new and growing personal branding field, and gives you the prestige and credibility of a Personal Branding University endorsed certification. This Personal Brand Coaching program is based on a holistic and authentic framework, described in Dr. Hubert Rampersad’s new book “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand’ (Pearson, Malaysia, 2008).

Fifteen Steps in the Authentic Personal Brand Coaching Process

1. Look for a quiet spot and perform the breathing and silence exercise to reflect on the Personal Ambition questions. This will create an atmosphere of silence to think about yourself and to listen to your inner voice.
2. Formulate your Personal Ambition statement (personal vision, mission, and key roles). Make sure that all four perspectives (internal, external, knowledge/learning, and financial) are included. Private life and business life should be taken into account.
3. Define your strengths and weaknesses and the related external opportunities and threats, based on your personal SWOT analysis. Evaluate yourself.
4. Formulate your Personal Brand Objectives based on the SWOT analysis, related to the four BSC-perspectives
5. Define your Specialization, Service, and Dominant Attribute
6. Define your Domain
7. Formulate your Personal Brand Statement
8. Create your Personal Brand Story
9. Design your Personal Logo & Slogan
10. Formulate your PBSC by identifying and selecting the critical success factors within your Personal Ambition and Personal Brand statement and translate these into personal objectives with corresponding measures, targets, and improvement actions.
11. Implement your Personal Ambition, Personal Brand and PBSC according to the Plan-Deploy-Act-Challenge cycle. Get going with the continuous improvement actions with dedication and resolution and ask for feedback.
12. Learn how to cultivate and maintain your brand promise
13. Live up to your brand promise by aligning your Personal Ambition and Personal Brand with your behavior (alignment with yourself).
14. Align your Personal Ambition / Brand with the Company Ambition / Brand, through the ambition meeting (alignment with your company).
15. Coach the manager how to coach his/her employees and to perform the ambition meeting effectively.

Who Should Attend?
This program is appropriate for coaches and other professionals responsible for life and executive coaching in both public and private organizations. It is geared towards:
• Executive & Life Coaches
• Individuals who provide coaching within a work environment
• Individuals who assist executives and teams implement organizational change
• Executives and managers
• Senior business consultants
• Anyone who wishes to excel, to be successful in life, to develop their personal brand, personal leadership, deliver peak performance, enhance employee engagement, and enhance sustainable personal and organizational effectiveness

What are the requirements for Personal Brand Coach Certification?
The eligibility requirements to apply through the regular certification process include:
• at least two years experience as coach, consultant or trainer
• completion of the 3-day Personal Brand Coaching workshop
• 4 hours individual online and face to face coaching to help you finalize and implement your Personal Ambition, Personal Brand and PBSC, after completion of the workshop. Participants will also talk with their instructors at Personal Branding University in the USA by Skype as the coaching experience unfolds.
• a detailed description of Personal Brand coaching with at least two clients for a total of 10 hours (to be submitted to the Personal Branding University in the USA), performed in a manner that demonstrates the use of the Personal Brand Coaching Framework with attestations from clients.

You will learn how to:
• Build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, exciting, inspiring, compelling, enduring, crystal clear, persuasive and memorable Personal Brand
• Coach others to do the same
• Coach and facilitate improved behavior in others in a holistic way
• Enhance your effectiveness as a coach and the effectiveness of your clients
• Evaluate and attain your full potential and the potential of your clients
• Coach your clients to utilize their talents effectively
• Develop employee engagement
• Create work-life balance
• Bring about the best fit between employee’s and company’s ambition and brand, and create lasting conditions for self-guidance, commitment, passion, and happiness

Please register early to ensure your seat at this seminar.
This 3-day workshop is filling quickly and registration will be limited to space available. When three or more people from the same company register at the same time, every member of the team receives a 10% discount

Fee: US$ 3990
 Includes attendance to the session, seminar documentation, certificate of attendance, signed copy of the personal branding book, refreshment breaks, lunch and 4 hour online and face to face coaching by Personal Branding University in the USA and Personal Branding Company Malaysia.
 The fee does not include cost for travel, hotel accommodation

N.B. Seats are guaranteed by FULL payment within 10 business days after registration and in any case 2 weeks
before the start of the event

Personal Branding University
P.O. Box 601564
North Miami Beach
Florida 33160, USA
Phone: +1-786-537-7580
Fax: +1-714-464-4498
h.rampersad@tps-international.com

www.pbmalaysia.wordpress

www.rampersad.wordpress.com

www.Total-Performance-Scorecard.com

www.linkedin.com/in/hubertrampersad

Twitter: http://twitter.com/PBUniversity

Skype name: h.rampersad

Based on the Revolutionary AUTHENTIC PERSONAL BRANDING Concept

May 11-12, 2009, Istana Hotel, Jalan Sultan Ismail, Kuala Lumpur

By Dr. Hubert Rampersad

The current financial crisis is driving the world into a global recession. There is no job security anymore. Especially in times of financial crisis, you need to be independent, become the CEO of your life and redefine yourself in order to create and attract new creative opportunities. This can be realized successfully according to Dr. Hubert Rampersad’s innovative four-stage authentic personal branding model. You can get yourself out of this crisis by re-branding and managing yourself effectively and by building, implementing and cultivating your authentic personal brand according to this model. If you are well branded according to this approach, you will master the financial crisis successfully, save costs smartly, generate new revenues, find it easier to convince others and attract the people and opportunities that are a perfect fit for you. This new system will help you to actively grow and distinguish yourself as an exceptional professional. Remember what Albert Einstein said: “In the middle of difficulty lies opportunity”. Now is the best time to engage in a meaningful dialogue with yourself and build your personal brand in order to better master the financial crisis with your unique value proposition.

This innovative personal branding approach will provide you a roadmap to translate your genius, dreams and aspirations into manageable improvement actions and will help you adjust your market offerings to the different crisis needs of various customer segments. Now during the crisis it is a great time to reposition yourself strongly in relation to your competitors, built a strong reputation, develop an effective image that you want to project in everything you do, and become more creative and innovative. While some individuals fight for survival, this financial crisis is an excellent opportunity for visionary people who like to differentiate themselves, set them apart from others and create an identity around themselves. This makes it easier for others to remember who they are, become known as a thriving and distinguished professional and improve themselves continuously. They develop their own creative responses to this financial crisis instead of following the standard responses of individuals during a recession. They master their personal financial crisis because they have identified and leveraged their authentic dream, respond to it with passion, know what make them unique, special, different and outstanding, identified their genius, expand their limits based on this, and have faith in themselves and the courage to pursue their dream and personal brand.

Two Day Program

 Authentic Personal Branding Model
 How to Define and Formulate your Dream
 How to realize your dreams and brand desires in a sustainable, enduring, and harmonious way.
 How to Define and Formulate your Personal Brand
 How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this
 How to Cultivate your Personal Brand and become successful in life
 How to implement your personal brand effectively
 Alignment with yourself; Developing Personal Integrity
 How to build your Corporate Brand
 Alignment with your Corporate Brand
 How to create employee engagement and a happy workforce within your organization
 How to use the Personal Brand Software
 Happy Hour/Networking

Why attend this Seminar?
Through this unique master class, Dr. Hubert Rampersad offers you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate your authentic personal brand, which forms the key to master the financial crisis effectively.

Who should attend?
This unique program is geared toward anyone who wishes to master the financial crisis successfully and professionals who wish to differentiate themselves and build credibility and a solid reputation.

 Four Stage Model to Master a Personal Financial Crisis
Building an authentic Personal Brand to response to the financial crisis is an evolutionary and organic process. This process consists of the following four phases, which are the building blocks of a strong authentic Personal Brand:

1) Define and formulate your Authentic Personal Ambition; This phase involves defining and formulating your Personal Ambition in an exciting and persuasive manner and making it visible. Your Personal Ambition is the soul, starting point, core intention and the guiding principles of your Personal Brand. It’s the fuel for your brand and encompasses your personal vision, mission, and key roles. It is about developing your self-awareness and identifying yourself and figuring out what your dreams are, who you are, what you stand for, what makes you unique and special, why you are different than anyone, what your values are, and identifying your genius, incorporating an introduced breathing and silence exercise. You are almost twice as likely to accomplish your brand if you write this down. Your Personal Ambition makes your Personal Brand Personal and links this to your values.

2) Define and formulate your Authentic Personal Brand; This phase involves defining and formulating an authentic, distinctive, relevant, concise, meaningful, compelling, enduring, and crystal clear Personal Brand promise, and use it as the focal point of your behavior and actions. First of all, perform a personal SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) and evaluate yourself after using the breathing and silence exercise. This will also make you aware of the signs of the financial crisis in your internal and external environment. The result of SWOT analysis is the definition of your personal life style. This relates to your personal ambition and brand objectives. Your brand objectives entail what you want your Personal Brand to accomplish. You also need to determine your specialization, concentrating on a single core talent. Define your main specific services, your key characteristics your single leading and most powerful attribute. Finally, determine what your audience (domain) is and what their greatest needs are. Your Personal Brand Statement entails the total of your Personal Ambition, brand objectives, specialty, service dominant attribute, and domain. It also includes your Unique Value Proposition. The next step in this second stage is to define your Personal Brand Story (Elevator Pitch), which is the essence of what you want to say about your Personal Brand in order to produce a positive emotional reaction. Finally you should design your Personal Logo, which is a single graphical symbol that represents your Personal Brand.

3) Formulate your Personal Balanced Scorecard (PBSC); Personal Ambition and Personal Brand have no value unless you take action to make them a reality. Therefore the emphasis in this stage is developing an integrated and well balanced action plan based on your Personal Ambition and Personal Brand to reach your life and brand objectives and to eliminate any negative elements. It’s about translating your Personal Ambition and Personal Brand into your PBSC (action). Your PBSC entails your personal critical success factors that are related to your Personal Ambition and Brand and the corresponding objectives, performance measures, targets and prioritized improvement actions to master the crisis and to manage yourself effectively. It is also divided into the four perspectives: internal, external, knowledge & learning, and financial perspectives. Your PBSC translates your Personal Ambition and Personal Brand into manageable and measurable personal objectives, milestones and improvement actions in a holistic and balanced way. Your PBSC is needed to improve and manage yourself continuously based on your Personal Ambition and Brand. It’s an effective tool that you can use to manage and master yourself and monitor your behavior and actions.

4) Implement and cultivate your Personal Ambition, Personal Brand and Personal Balanced Scorecard; Personal Ambition, Personal Brand, and the PBSC have no value unless you implement them to make it a reality. Therefore the next step is to implement, maintain, and cultivate your ambition, brand and PBSC effectively. You have to articulate your Personal Brand with love and passion, be committed to change, and improve your perceived value in the marketplace and yourself continuously. In addition, try to build credibility and become an expert in your field. Get the word out through a variety of media channels, do work you love which is consistent with your Personal Brand and values, gain experience in areas of your brand in which you are weak, promote yourself, market your brand frequently and consistently, make conscious choices about the people you associate with, build a strong network, deliver on your brand promise, and in short live according to your brand promise. To guide you in this process a unique learning cycle called the Plan-Deploy-Act-Challenge cycle (PDAC cycle) have been introduced, which should be followed continuously. This is necessary to let your brand awareness grow gradually. This learning process will help you to become proactive, manage your time effectively, and anticipate on the crisis. The introduced breathing and silence exercises will help you calm down and regain control of your mind and body during the crisis

From the book’s foreword by Marshall Goldsmith:
“In Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life. Don’t just read this book for its ‘interesting’ content. Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life! If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” — Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

From the Afterword by Dave Ulrich:
“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” — Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.

Please register early to ensure your seat at this seminar.
This 2-day seminar is filling quickly and registration will be limited to space available. When three or more people from the same company register at the same time, every member of the team receives a 10% discount

Fee: US$ 495
 Includes attendance to the session, seminar documentation, certificate of attendance, signed copy of the personal branding book, refreshment breaks, lunch and happy hour drinks
 The fee does not include cost for travel, hotel accommodationN.B. Seats are guaranteed by FULL payment within 10 business days after registration and in any case 2 weeks
before the start of the event

Personal Branding University
P.O. Box 601564
North Miami Beach
Florida 33160, USA
Phone: +1-786-537-7580
Fax: +1-714-464-4498
h.rampersad@tps-international.com

www.pbmalaysia.wordpress

www.rampersad.wordpress.com

www.Total-Performance-Scorecard.com

www.linkedin.com/in/hubertrampersad

Twitter: http://twitter.com/PBUniversity

Skype name: h.rampersad

 May 7, 2009, Istana Hotel, Jalan Sultan Ismail, Kuala Lumpur 

Having an authentic political leadership brand is the positioning strategy behind the success of Barack Obama. It’s important to be your own brand based on your authentic dream. This will help you to actively grow and distinguish yourself as a successful political leader.

 Barack Obama as role model

Barack Obama’s dream is—”Bring about real change, change that we can believe in“. His passion for change is the pillar of his authentic Personal Brand. He:

•          identified and leveraged his authentic, relevant, meaningful, inspiring, enduring, ambitious dream and hope 
•          responses to his dream with love and passion and adds value to others 
•         knows what make him unique, special, different and outstanding 
•          recognized and identified his genius and expanded his limits based on this 
•          succeeded by living according to his dream/brand and doing related work he loves  
•          has faith in himself and the courage to pursue his dream and brand, and based on this delivered peak performances and is exceptional 

Why attend this Seminar?

Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This seminar is an experience that will enhance the core of personal leadership.

Who should attend?

This program is geared to politicians who wish to develop their personal leadership brand, enhance their effectiveness, become a visionary leader, attain their full potential, create awareness for their personal integrity, and increase self-responsibility.

What you will learn

You will learn how to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, exciting, inspiring, compelling, enduring, crystal clear, ambitious, persuasive and memorable Personal Brand.  How to create positive perceptions and emotions in the mind of your prospects (that you are different, special, and unique) based on your Personal Brand. How to build a strong reputation that is aligned with your vision and passion, develop an effective image of yourself that you want to project in everything you do, and  create positive perceptions and emotions in the mind of others.  Remember what Oprah Winfrey said: ‘Create the highest, grandest vision possible for your life because you become what you believe. ….Hold the highest vision possible for your life and it can come true ….   Go for your highest and greatest vision for your life and align your purpose with the flow of your life. …Follow your passion…Sooner or later, your passion is going to win out and nobody can stop you”-

 Based on the new bestselling Personal Branding book by Dr. Hubert Rampersad

From the book’s foreword by Marshall Goldsmith:  

“In Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” – Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

From the Afterword by Dave Ulrich:

“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” – Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.

 About the Trainer

 Dr. Hubert K. Rampersad, B.S., M.Sc., Ph.D. is a leading expert on Personal Branding, bestselling author, keynote speaker, and President at the Personal Branding University and TPS International Inc. in Florida, USA. He is prominent author of the bestselling books “Total Performance Scorecard”, “Personal Balanced Scorecard”, “TPS-Lean Six Sigma”, “Authentic Personal Branding”, and “Personal Branding”, published in many languages. He is also a member of Marshall Goldsmith’s prestigious Thought Leader Advisory Board and selected by The Marshall Goldsmith School of Management as one of the 35 distinguished thought leaders in the US in the field of leadership development. Dr. Rampersad has conducted workshops and seminars for leading companies, such as Nokia, Philips Electronics, Lucent Technologies, and Shell Oil Company.

Please register early to ensure your seat at this seminar. This 1-day seminar is filling quickly and registration will be limited to space available. When three or more people from the same party register at the same time, every member of the party receives a 10% discount.

Personal Branding University
P.O. Box 601564
North Miami Beach
Florida 33160, USA
Phone: +1-786-537-7580
Fax: +1-714-464-4498
h.rampersad@tps-international.com

www.pbmalaysia.wordpress

www.rampersad.wordpress.com

www.Total-Performance-Scorecard.com

www.linkedin.com/in/hubertrampersad

Twitter: http://twitter.com/PBUniversity

Skype name: h.rampersad